254Hope started as a hashtag and personal blog back in 2013 by William Muriuki that was meant to showcase different positive aspects of Kenya. There is a sense of growing cynicism and despair that is quickly engulfing the spirits of many especially the younger generation. While we accept that there are actual problems and challenges facing our country, cynicism creates an illusion that not much can be done and that there is total hopelessness. The good days are behind us. The future is bleak.
But we also believe there are a lot of good things happening in our country. There is a lot of progress being made in many sectors of our country that is being overshadowed by the bad. We may be making mistakes but we keep moving forward as a country slowly and surely. This is irregardless of who is in power and political leadership. The hope of our country lies not in the government of the day but in the kind hearts and hardworking spirit of its people. There is hope people. We are the hope.
In 2017, 254Hope took a whole new life of its own. What primarily changed is its focus. From being mainly one person’s observations and actions it became more inclusive and engaged on a path that would allow it to have a bigger social impact.
Social media is a space that has grown such a negative perception of our country. and therefore the initial goal was to try and occupy some space in the digital media world and hopefully stem the tide.Our social media profile has grown rapidly in the first 100 days with a following of almost 10,000 people across all our platforms and total engagement online of over 100 on each post. The posts have grown starting at 3 per week to now 12 per week. We have increased the scope of the blog from just only positive things happening to covering meaningful topics such as Kenyan history, did you know facts and Kenyan humour in our Kenyaneese series. To put these figures into perspective, Brand Kenya, a government agency and the fourth largest social media impact page has around 11,000 followers and 3 posts in the whole of 2017.
On April 30th, 254Hope launched the 254Kiosk, an online space where different people could come together to make, buy and sell different merchandise that celebrate our country. The goal is to increase the number of people contributing to the platform and the number of things that ordinary Kenyans can purchase to show love for their motherland. We target to make the 254Kiosk the one stop shopping space for all things Kenya.
The Kenyan Hoi Polloi
In July, we aim to roll out our digital media division that will focus on creating content that is informative and highly impactful. The mainstream media, being primarily driven by ratings tend to focus more on what sells more, which in any population is sex, violence, scandals and controversy. We aim to be a place where deeper more meaningful content may be generated to inform Kenyans. We will seek to focus on topics such as how government works, how to some business industries work and explaining scandals and cons without focusing on personalities or politics. We intend to use YouTube and our ever growing social media platform to get this content out to as many people as we can.
Meet the team
The actual guy running the organisation
Content and creation
Do not disturb our secret nerd